Webingo | Best Web development company in Kolkata India

If you just help your customers, or help your buyers buy, and answer the questions that
they have in that journey, then you can really succeed.

Brand Outreach and Promotion

Outreach and promotion no longer belong only to the Public Relations team; it’s a vital part of all brand communication channels, especially digital marketing. We define outreach as communication that occurs when brands reach out to their audience, including customers, internal teams, the media, community, social influencers, and other stakeholders.
After you’ve invested in your content strategy, established a strong technical foundation for your site, and worked to establish your reputation, you want to connect that work with increased visibility and awareness. That’s where outreach and promotion come in. Just because you created content, doesn’t mean your audience will see it.

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Benefits

Building links - Building links with influencers is also a benefit as much as it is one of the main purposes of outreach marketing. It doesn’t only help promote a business’ latest product/service in a form of a third person referral; it can also help possible long term engagements with the influencer.
Reach more people - Outreach marketing allows businesses to subtly market to more people that fit into their target demographics. While straightforward email marketing sometimes does the trick in luring people to check out new products they haven’t tried, partnering with influencers make marketing easier and the marketing efforts appear more reliable.
Personal touch - When you’re a growing business, creating a marketing strategy that’s targeted but also has personal touch can be really difficult. But through outreach marketing, you get a chance to find a person or group of people to relay the company’s message to more people.

Brand Outreach and Promotion Includes

SEO services

Campaign Marketing

Online reputation management

SEO Services and it’s benefits

SEO services allow you to monitor campaign results. When you're investing time and money into a digital marketing strategy, you want to know that it's working. One of the benefits of SEO services is that you can monitor your SEO campaign's results to see that it's working for your business.

SEO helps PR.
SEO targets quality traffic.
SEO gets more clicks than PPC.
You don’t need to pay for ads in SEO.
You can move ahead of the competition.

Campaign Marketing and beneifts

Marketing campaigns promote products through different types of media, such as television, radio, print, and online platforms. Campaigns are not solely reliant on advertising and can include demonstrations, video conferencing, and other interactive techniques.

Encourages Autonomy.
Gets Everyone Involved.
Improves Knowledge Retention.
Encourages Knowledge Sharing.
Creates Culture Of Learning.
Creates Relevant Learning Assets.
Bite-sized Learning Isn't A Chore.
Creates Excitement And Anticipation.

Online Reputation Management Services

Your online reputation determines how others perceive your business when they search for or stumble upon it online. Consequently, online reputation management (ORM) proactively influences what information people will find.
ORM is not only about managing content in search engines, though. It’s also about managing negative business reviews and encouraging happy clients to contribute more positive feedback.

Trust
Profitability
Conflict Resolution

How we do it

Our brand management team starts with defining your business first. They define it by creating a checklist of its core strengths and weaknesses. We put together following to collect the best ideas that influence your branding measures:

Core values of your company.
Mission of your company.
Target market and audience.
Specialization your company deals in.
Understanding the qualities of your services.

Our online brand promotion focuses on designing, creating and establishing your online branding presence using digital marketing. Our online brand promotion involves a proven digital marketing mix involving activities known for capturing the attention of the targeted audience. These activities help us to gather key insights as to how to maximize your online presence.

Promotion via Media Buying.
Site optimization using SEO.
Setting up a business website.
Paid advertisement using PPC.
Defining Set of Required Database.
Setting up guest blogging account.
Corporate image makeover using ORM.
Online Brand Promotion Using Social Media.
Direct mailing using E-Mail marketing/SMS-Whatsapp Marketing.

We consider SOCIAL MEDIA as one of the most important platform for any Brand Outreach and are being carried nowadays but technically a domain that needs standalone attention. Our social media consultants understand how to galvanize the impact of social channels like to earn massive brand attention. They spotlight major social media channels specially Facebook, Twitter, LinkedIn, YouTube and Pinterest.

Brand page creation on social channels.
Group promotion via social groups and communities.
Promotion via brand discussions in relevant forums.
Inviting and influencing more audience via engagement models.
Promotion by using promotional videos and teasers on YouTube.

Our audience centric brand promotion strategies doesn't only deliver value to your branding initiatives but also gives visibility, brand loyalty, recognition, and business growth. These promotional tactics enable us to push your businesses reach across a worldwide audience.

Why WEBINGO for Brand Outreach and Promotion ?

WEBINGO® initiate self driven strategies for Brand Promotion, we promote and popularize your brand among your target customers. We help corporate to realize their full potential to become Popular entities in the industry they represent. By taking advantage of enhanced digital media formats, we bring your brand at the doorstep of your targeted audience.
Brand is the idea and Branding is the transmission of that idea. Brand management Services is about creating long term value for corporations by building deep bonds with the consumer in a value-creating and enduring manner.

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Frequently Asked Questions

Though there can be multiple ways, the best way to do branding is user engagement through one way or two-way engagement. One-way engagement is when you put out content which will be entertaining as well as informational for the audience and two-way engagement is where we expect a response from the audience.

The internet users are increasing day by day, India alone has 627 million internet users and thus it would not be difficult to say that a lump sum amount of your target audience is online. Digital marketing has also revolutionized old ways of marketing as everything is now on the tip of your fingers and content consumption is increasing day by day. Thus digital marketing helps you to reach your target audience at any given point of time.

Since brand building is a qualitative term, exact tracking mechanism doesn't exist. However, the effect of brand building can be seen in other terms like increased product/services demand, increased sells, improved perception, more positive reviews, more engagement, more site visits, quality audience on the website, positive chatters on the web, positive brand reviews etc.

"Branding = Understanding Yourself E.g. Who are we? Who do we serve? How are we different? What problem do we solve for our customers? Things like brand strategy, logos, colour-schemes, messaging and maintaining that work are all part of the branding equation. Marketing = Understanding Your Customer Market research, product development, pricing, customer support, websites, brochures, social media, SEO, publicity, public relations, event planning, blogging, community outreach, etc., are all subsets of marketing. The common thing between branding and marketing is to connect with the right audience with different types of content. "

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