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WebInGo at It's Best
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WEBINGO® is a renowned end-to-end IT solutions company in India that provides ultimate IT solutions and has provided consultancy to numerous start-ups across India.

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Approach each customer with the idea of helping him or her solve a problem or
achieve a goal, not of selling a product or service.

Lead Generation

In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.

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Benefits

  • Generate Awareness.
  • Target Desired Customers.
  • Contributes to a Positive ROI.
  • Beneficial to both Buyer and Seller.
  • Increase in Sales and Profit Ratio.
  • Costs less than Other Advertisements.
  • Collects Important Information about Prospects.

Lead Generation Includes

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PPC advertising services

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Search engine marketing

PPC advertising services

Pay-per-click (PPC) marketing is a type of online marketing done through platforms like Google Ads, Facebook, and Bing. You (the advertiser) will only pay for clicks, or when a user clicks through to your desired landing page. It's a way of buying traffic to your website vs. earning visitors through organic methods, like SEO.

Benefits

  • You Only Pay When They Click.
  • Take Control in the Driver’s Seat.
  • Increase Website Traffic & Sales.
  • Bring Your Brand Out From the Shadows.
  • PPC Advertising is Immune to SEO Changes.
  • Track Campaigns With Complete Transparency.
  • Get a Second Chance With Missed Connections.

Search engine marketing

Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.
Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.

Benefits

  • Pay Only Per Action.
  • Reach Your Clients Instantly.
  • Increase Brand Awareness.
  • Create Geo-Targeted Search Ads.
  • Test And Measure Your Performance.
  • Increase Traffic Through Ad Visibility.
  • Appear On Competitors’ Related Keywords. 
  • Implement And Manage Ads Easily And Quickly.
  • Target The Right Audience Through Optimized Ads.

Our Lead Generation Process

The lead generation process at Flatworld Solutions is transparent and efficient to target leads with precision. We have served over 6000 clients from across the world and have overcome simple and complex stumbling blocks. Our sound lead generation process involving superb strategies are approved by our loyal clients. Our lead generation processing involves -

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Requirement Discovery

We will work side-by-side with your team to understand your products, target audience, and gaps in the current lead generation process.

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Planning Lead Contact Strategy

We will assign the project to an experienced lead generation team and the contact strategy will be planned and finalized.

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Lead Acquisition

We will acquire leads by activating marketing automation to acquire lead intelligence and segment leads through content marketing and multichannel engagement which you can convert to sales.

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Lead Segmentation and Appointment

In the lead lifecycle, the potential leads will be segmented based on their sales propensity and response to lead generation campaigns.

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Lead Generation Analytics

We will provide reliable reports where data is carefully extracted from each level of sales funnel using a proprietary analytics tool.

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Transfer of Marketing Qualified Leads (MQL)

We will segment marketing qualified leads whose inclination align with the buyer personas created by your sales team. Further, the MQL will be distilled to qualify sales leads.

Steps to a Successful Lead Generation

The lead generation process involves qualifying individuals with buying intent from one stage to another in a funnel until sales conversion is achieved. The overview of the lead generation process is as follows -

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Aligning Products and Departments

Meetings are convened with marketing, sales, support, and development professionals to define the lead profile and KPIs in lead generation. This will ensure silos don’t exist to obstruct information flow and coordination between departments. Additionally, goals will be set and the progress will be measured on a monthly or annual basis.

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Integration with the CRM

Discussions between inter-departments of the lead generation team will take place to decide which tool will be used in the lead generation program and how it will be used to capture qualified leads. Using the right tool, a content management system will be designed with fields populated with calendar of events including email campaigns. Marketing automation will be used to handle email marketing, segmentation, and lead scoring.

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Generation of Qualified Leads

After preliminary stages of lead valuation, the lead generation process will entail targeting sales leads with content such as video, eBook, webinar, infographics, etc. Inbound marketing will be activated in conjunction with demand generation where multichannel engagements will be used to find valuable leads and whisk them to the top of the sales funnel.

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Accumulation of Lead Intelligence

Marketing and sales team will collaborate to define criteria that will help in lead segmentation. Thereafter, a comprehensive buyer persona will be created and the individual customer journey will be mapped. Lead generation experts will collect actionable lead intelligence from landing pages and online forms to enhance lead profiles. The lead intelligence consolidated from business data sites will enable marketers to finetune their prospecting strategy in the subsequent stages of the lead generation process. The lead response to content and CTA is the cornerstone in interpreting their buying intent.

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Segmentation of Leads

To run targeted email marketing campaigns, leads are segmented using automation technology in the lead generation process. In this way, leads who fulfil the marketer’s criteria are distilled and sorted in segmented database. The sorting will be based on roles or titles held by the lead in the targeted industry. The email marketing experts will customize email communications for segmented leads by embedding emails with rich and educative content and powerful CTA.

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Scoring Leads

The criteria for qualifying sales leads are established and tied to a points-based system. Leads who respond positively to the email campaigns are awarded more points indicating marketers to qualify the profile to the next stage in the lead lifecycle. The points will be distributed to leads based on engagement, persona, buyer stage, and buying intent. Leads who fail to meet the criteria are automatically disqualified in the marketing automation workflow.

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Nurturing Leads

Leads who qualify in the sales funnel will be provided personalized content to inform and enrich their awareness of the brand which is targeting them. The content mapping will be based on buyer persona and segmentation. By regularly nurturing the interaction with leads, marketers keep them reminded about the brand value. As leads consume and positively respond to the content, they will receive better lead scores.

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Transferring Marketing Qualified Leads to the Sales Team

The marketing automation tools will enable moving marketing qualified leads to the CRM and eventually getting a sales representative assigned to contact the qualifying lead. The sales rep will look for indicators that confirm that the lead is warm and ready to inquire for sales. Whether it is a request for a free trial or reaching scoring thresholds, the MQL will be marked as SQL. Thereafter, the closing process will commence until SQL becomes a buyer.

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Analytics and Reporting on Lead Generation

Performance of the lead generation process is closely monitored to ensure a smooth workflow in lead generation. Analytics will be used to find good leads, enhance lead intelligence, empower marketing automation, plan content marketing, and close leads in a quick TAT. Reports will be created with custom-views for inter-department within a lead generation team.

Frequently Asked Questions

In digital marketing, lead generation focuses on getting people to declare their interest in you by sharing giving you something of theirs. An email address, a completed form, a Like on Facebook or an @ mention on Twitter, a download of your free app or guide. After that, as long as you have a way to start a conversation with them, they’re a lead.

People fight about this all the time. Lead generation is the space where sales and marketing overlap. And there’s a lot of tension in this space. Marketing works super hard to generate heaps and loads of leads for sales, and then sales comes back and says, “Ah, but they weren’t quality leads!” The best organizations qualify their leads to make sure their salespeople spend their time and energy on only the leads that are most likely to turn into customers. We’re constantly revamping our lead qualification process — optimizing it to increase conversion rate by 48%.

There are a great number of benefits with external lead generation which starts ultimately with cost. Instead of hiring your own team to carry out the generation, you can rely on use to create great leads whilst you get on with the other aspects of your business. We may also be able to generate leads you would never have been able to, as we work with an extensive portfolio of businesses over a range of industries.

Our team are highly experienced in generating leads and use a non-scripted approach to do so. We contact businesses that we know will be beneficial to you and only contact the people who will be able to make decisions. By targeting these people, we are far more likely to see results.

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