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Speed Boost and Optimization

A strategy that is often overlooked, page speed optimization services are crucial to great SEO. Without ensuring that your website loads quickly for visitors, your site will likely lose conversions and revenue. Nearly half of web searchers won’t even wait three seconds for a page to load before bouncing to another site. Is your site fast enough to keep users around?

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Why are page speed optimization services important to website success?

Simple! It’s not only what your site visitors want — it’s what Google wants. There’s a connection between page speed and SEO, and it’s exactly why your pages need to load quickly.
Google’s main job is to provide users with search results that best fit their queries. Not only do search engines serve pages with content that best fits the user’s query, they also want to display websites that provide a great user experience. And you guessed it — page speed is definitely part of a great user experience.
Other user experience factors include things like readability and ease of navigation.
Pages that load quickly appeal to site visitors and help to decrease bounce rate — another indicator to Google whether or not your site is a good one.

Is mobile involved?

In January 2018, Google announced its Speed Update, which says that mobile speed is now a part of ranking factors. Because of this, both your desktop and mobile rankings can change due to site speed.
This means that when dealing with page speed optimization, it’s crucial to keep mobile in mind as well.
Optimizing page speed for mobile devices works the same way as it does on a desktop. And of course, you want to ensure that your site is mobile responsive in the first place! This means that your website is effective and easy to use on smaller screens, too!

4 factors that contribute to slow load time

There are a lot of factors that can contribute to slow load time including:

✔ Sloppy HTML coding

One surefire way to ensure that your pages will load slowly is by having a sloppy HTML code on the backend of your site.
HTML code is what tells your page how to look when users view it on your website. The code is made up of all sorts of tags that tell the page how to work and what to do.
Every page on your website will have a page of code, and the larger and more complex your website is, the more complex your code will be. This is where it becomes easy for your code to become jumbled and sloppy.
In order to keep your pages loading quickly, it’s important to ensure that there are no extra tags, and that everything is referenced properly. Otherwise, it will take the server longer to read the code — causing a slow-loading site.

✔ Huge, unoptimized graphics

Including graphics on your site is crucial to providing a great user experience. When you provide a whole page of information, for example, it’s important to break up all that information with some images, graphics, or video to ensure that the reader doesn’t get bored.
However, all the bells and whistles that you can add to your site pages in terms of graphics and videos can weigh your site down and cause it to load slowly.
Huge, high-resolution photos are one of the biggest causes of slow-loading pages.
So how do you ensure that your site provides a great user experience with graphics while keeping page load time fast? Optimize your graphics!
Consider using a tool like Kraken.io to condense your image files so that they’re not so bulky. It won’t change the visual size of the image but condense the file size so that it doesn’t take as long to load on your website.

✔ Too many redirects

Redirects are created when you want to replace all links to an old webpage with references to a new one. The redirects are bits of code that are placed within your .htaccess file in the server, and you can create as many as you need when you replace old pages on your site.
However, when you have tons of redirects on the same page, your site takes the time to reference the .htaccess file to find out the new location of where the link is pointing. This is essentially like loading links twice on your page which ramps up page load time.

✔ Server location and performance

One of the easier factors to understand — the farther away your server, the longer it will take your website to load. That being said, it’s important to be mindful of where your server is located. For example, if your business is based in the United States, don’t select a server in China.
In relation to server performance, you want to ensure that you have a high-quality website hosting service. Here’s how it works:

▶ A user types your URL into their search bar, or visits your website from a search engine like Google.

▶ Their browser notifies your server that they’re trying to visit your site, and asks for all the information necessary to visit your page.

▶ If your server is high-quality, the information will arrive quickly.

The quality of your server comes down to whether it’s shared or dedicated:

▶ Are you on a shared server? If so, you are sharing server space with another website and their traffic.

▶ Are you on a dedicated server? If so, you can ensure that you’re not sharing website traffic with another website. When you’re on a dedicated server, you’ll have much faster loading time.

Speed Up with Our Page Speed Optimization Service!

Slow page loads are your business’ silent killer, creating customer dissatisfaction, reducing sales conversion, and ultimately affecting your website’s overall performance and sales.
But don’t you worry. With our page speed optimization service, you can stop the bleed and get those sales rolling in no time.
Feel your website needs a speed boost? Just get in touch with us and we will fix it for you.

By optimizing the speed of each web page, we ensure:

More page views.
Increased revenue.
Lower bounce rates.
Longer dwell times.
Increased conversion.
Improved user experience.
Improved customer satisfaction.
Reduced overhead costs like marketing.
Significant increase in website traffic.
Better SERP ranking (as page load speed is a Google ranking factor).

How We Speed Up Your Website?

To optimize the overall speed of your website, we optimize its various components. These include:

Image compression and optimization.
Website caching setup and configuration.
Minimization of HTTP requests and redirect reduction.
Minification and combination of JavaScript and CSS files.
Minimization of time to first byte (TTFB)Dedicated hosting.

By speeding up your website to its maximum potential, we ensure that your website’s overall performance goes up dramatically, bringing in more sales and revenue.

Does your website need help in the page speed department?

If your bounce rate is high and your conversion rate is low due to a slow-loading website, Webingo can help. There are tons of services included in each of our page speed optimization plans, and they can help your website reach its highest potential. Here are some of the services included in one of our page speed optimization plans:

Dedicated project point of contact

At Webingo, we believe that you should have a point of contact that sticks with you throughout the length of your campaign. Why? That way you always know who you’ll be talking to. Your point of contact will know and understand your campaign, and you won’t have to be transferred to three different people to get answered.
We want to be sure that you get the very best service, and to do so, we ensure that you’ll have a point of contact that can answer any questions you may have, update you on your campaign, and so much more.

Project web developers

Page speed optimization is a process – it doesn’t happen overnight. There are a lot of behind the scenes projects that go on in order to ensure that your page speed is at its best. To handle the job, we employ web developers to make sure the job is done right.

Audit of current server configuration

In order to understand what your site needs to be speedy; we’ll take an audit of your current server configuration. From there, we’ll determine what needs to be improved in order to make your site run faster.

“If needed” basis

On an “if needed” basis, we can do the following:

Gzip compression.
Website/CSS optimization.
Combine CSS and Javascript files.
Caching setup and/or configuration.
Optimize/reduce number of redirects.

And tons more.

Frequently Asked Questions

We’ll make it easy. Before we work on your site, we run performance tests to document where we started. Once our work is complete, we test again. You’ll get results of both before and after tests as part of the personalized Website Speed Optimization Report we’ll prepare for you. For a visual, check out the charts accompanying the question above

The short answer is yes. But there are definitely ways you could undo some of the improvements we make. We’ll work hard to make sure that doesn’t happen We take time to educate you throughout the process. We want you to understand what made your site slow, and know enough about how we’ve improved it to avoid undermining your investment. Also, wherever possible we leave behind solutions that automatically address the worst slow-site culprits so you don’t have to worry about them or do any extra work.

Yes!
Plus, we’ll leave in place a solution that will help you automatically keep images in check going forward. It does a fabulous job of reducing their size and load time without affecting quality. If you have a large image library (this is common with sites that have been online a while), there may be a small additional charge (and possibly a slight increase in turnaround time) to optimize the entire library. If we find that this is the case we will get in touch and let you know.

We tackle the issues responsible for the vast majority of slow website problems. Even if it’s something we don’t handle, we’ll let you know what’s going on and can almost always provide recommendations to help solve the issue.

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